James Gandolfini, a terrific actor
As news spread that Gandolfini had passed, Amazon's Facebook account posted this:
On the surface, it's a sweet and appreciative note to a person who changed the fabric of pop culture and whose face deserves to be on television's Mount Rushmore. But where the Facebook post went wrong was that it insensitively linked to Amazon's DVD product page for Season One of the Sopranos. Like Amazon was capitalizing on death. Like it was a classless promotion. A shameful way to spur sales. A post in absolute poor taste.
Amazon has since deleted the Facebook post but to be honest, it's not like they were completely, absolutely, rot in hell wrong. It was a simple mistake probably made by a too eager social media "maven". It wasn't a blatant everything must go Taco Bell on MLK day-type post
But there's a more right way to do things and there's a less right way to do things. In death, showing your respects and giving family and friends a chance to mourn is more right. Capitalizing off a death with a few DVD bundles sold is, well, less right. Let's not do it again. [Consumerist]
Source: http://gizmodo.com/lets-not-use-james-gandolfinis-death-to-sell-sopranos-514536929
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